The project was to create a CSR report that displays the efforts Whole Foods Market has put into responsible sourcing, environmental stewardship and community giving. The company’s purpose is to “nourish people and the planet” and the goal was to communicate how they uphold their mission.

Since Whole Foods is a natural market with honesty as one of its ​traits, the keyword “genuine” was chosen for inspiration. For the designs, I utilized their current color palette and added typefaces and graphics elements that felt handcrafted and authentic.