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SXSW Rebrand
PROJECT TYPE – school project
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YEAR – 2022
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CATEGORIES – logo design, rebranding, product design, website + social media posts, marketing collateral
The goal was to rebrand SXSW in a way for it to communicate the core meaning of the event, specifically the music convention and festival. SXSW is about unity and a chance for artists to be seen. That is why the rebrand includes different shapes that come together and transparent graphics. Vivid colors were chosen with a dark background to resemble concert lighting.