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SXSW Rebrand

PROJECT TYPE – school project

YEAR – 2022

CATEGORIES – logo design, rebranding,  product design, website + social media posts, marketing collateral

The goal was to rebrand SXSW in a way for it to communicate the core meaning of the event, specifically the music convention and festival. SXSW is about unity and a chance for artists to be seen. That is why the rebrand includes different shapes that come together and transparent graphics. Vivid colors were chosen with a dark background to resemble concert lighting.