The project was to create a brand that sells an unreal product and I went with ice cream that magically makes you feel incredible. Ice cream is known to be a comfort food typically when in stress or feeling upset so why not make it beneficial for your mental health?

First, I started off with the logo, making it fun and bold. Then the goal was to communicate the concept of Happy Time effectively through marketing collateral like posters and pamphlets. Playful shapes, enthusiastic floating people, and vivid colors were used to do so.